Advertising · Advocacy · Marketing · Policy Coordination
Advertising and Advocacy
Advertise - To draw attention to an idea in a public medium to promote sales.
Advocate - To draw attention to a policy in a public medium to promote a cause.
In a world where policy and products are blurred, products take personalities, and characters become commodities. From the New York Philharmonic to Nike, and experience in a variety of industries, I have combined ideas from advertising and advocacy to find success in public promotion.
The Bayou City
After graduating from Bloomsburg University with a degree in Marketing, I pursued an internship with the Greater Houston Partnership, in Houston, Texas. I was determined to take advantage of an opportunity, and promptly moved to the Lone Star State.
What started as an internship with the membership department stemmed into 3 years of experience in advocacy and policy. I was offered a full-time position in the Public Policy Department.
The Greater Houston Partnership is a leading chamber of commerce in Texas, headquartered from downtown Houston. The Partnership strives to make Houston the best place to live, work, and build a business. In the Policy department, we lead several policy committees comprised of business leaders, elected officials (local, state, and federal), and industry experts, to tackle the unique challenges of the city and state.
As coordinator, I planned and prepared meetings for the Education, Transportation, Energy, Environmental, Health Care, and Quality of Life committees. Due to the diversity of industries, I had a first hand account of challenges and solutions that faced every sector of the city.
Apart from committee work, I took on additional research and advocacy projects. Some of the projects include:
Hurricane Harvey resilience and rebuilding efforts
Directly after the record breaking storm, our team rushed to evaluate the total cost of recovery projects and determined the long term impacts to the city and state. Our findings became the basis for an official Federal Aid request for over $60 billion.
Public Education voter campaigns
After confusing ballot language left the voters lost, I was involved in implementing a successful local outreach campaign to educate the masses. The proposition in question was to reverse a previous decision set to deny funding for a public education finance issue. Refusal to meet the payment obligation would have caused $17 billion of taxable property to be annexed for another school district. The final vote was a resounding success.
After a unprecedented political play from the governor . Our team reconciled with business leaders in industries throughout Houston to champion opposition to SB6, a Senate Bill aimed to limit the use of public bathrooms to biological sex, taking liberties from a minority group, as well as costing an estimated $3.7 billion loss to the state in corporate recrimination.
After three years, a Super Bowl, a Super Hurricane, and a World Series, it was time to return to the Keystone state. Wishing to pursue a new career, I accepted an Account Management Apprenticeship with the Karma Agency.
During the Apprenticeship, I worked with a diverse group of high-profile clients within the advertising arena. I managed projects from conception to completion, balancing both lifestyle and cultural clients, including; Nike, Columbia, The New York Philharmonic, University of Virginia, and the Philadelphia Convention & Visitors Bureau.
Nike - I worked with the APLA (Asia Pacific Latin America) Nike team to produce a constant stream of .com and email assets. Language, technology, culture, and holidays were all regular barriers that needed to be considered for every execution.
New York Phil - Our team was responsible for most of the promotional material throughout the 18/19 season. We began with the announcement of the new conductor at the beginning of the year, and worked through multiple campaigns for the distinguished organization.
PHLCVB - What’s better than promoting your favorite city? We worked the with PHLCVB and their partners to put Philly’s best foot forward to promote visitation and convention services. Projects ranged from one-sheeters to videos.
UVA, Darden - University of Virginia’s Darden School of Business is one of the premier MBA and executive education programs in the country. We worked with Darden’s marketing department on a several projects, including a rebranding campaign.
Everyone should have a passion project that compliments their career. Mine is the creation, curation, and promotion of Willingness to Wander. WtW is a website dedicated to wilderness backpacking, conservation, and the promotion of wilderness areas.
I use the website as a playground for my photography, editing, writing, social media, and media analytics skills to develop and grow. I also used WtW as a control group in a case study on micro-influencer promotion on large social media sites.